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Hunger and malnutrition in childhood will trap almost a billion young people in poverty by 2025, according to a major new campaign, launched by Britain’s leading development charities and faith groups.

On 26 January the EASTBOURNE coalition of charities including Christian Aid, CAFOD, Tearfund, Fairtrade Foundation and Churches Together in Eastbourne held a launch of the ‘Enough Food for Everyone IF’ campaign, the largest coalition of its kind in the UK since Make Poverty History in 2005.

The IF Campaign group warns that in a world where there is enough food for everyone, the scandal of children growing up hungry also imposes a grave economic burden on the developing world, threatening to cost £78 billion over the next 15 years.

Canon Geoff Daintree chaired the meeting on Saturday, and the Hall was full with people from across Eastbourne. The event included a practical demonstration of what the unfair distribution of food in our world looks like – using a pizza cut into ‘unfair’ portions. The children and people who represented different countries each had a piece of pizza appropriate to the country (see photos).

A presentation of the facts underpinning the campaign was then shared followed by questions from the supportive and interested audience.

Stephen Lloyd MP said :"This is an issue which is very close to my heart and I am absolutely delighted to be supporting your campaign."

"Highlighting the appalling reality that so many millions of people across the globe still lack enough food to barely survive in the 21st Century is a vital campaign initiative. Your efforts and the cause need to be constantly publicised so pressure can be brought on politicians, Governments and corporations worldwide."

"Please rest assured that I will be a strong advocate of the issue in Parliament."

The campaign calls on Prime Minister David Cameron to use the UK’s G8 presidency in 2013 to take action on the root causes of the hunger crisis in the poorest countries.

The ‘IF’ movement challenges the Prime Minister to tackle 4 big IFs to ensure there is enough food for everyone:
  1. IF we stop poor farmers being forced off their land, and use the available agricultural land to grow food for people, not biofuels for cars.
  2. IF governments keep their promises on aid, invest to stop children dying from malnutrition and help the poorest people feed themselves through investment in small farmers.
  3. IF governments stop big companies dodging tax in poor countries, so that millions of people can free themselves from hunger.
  4. IF we force governments and investors to be honest and open about the deals they make in the poorest countries that stop people getting enough food.
IF enough people join us in showing support for ending hunger, world leaders will be forced to act. Join at www.enoughfoodif.org

[1/4/12] We won!
We are delighted to have won the 'Most Creative Campaign' national Fairtrade award.

We were presented with the award by Fairtrade International Chief Executive Officer Harriet Lamb CBE, at this year's Fairtrade Foundation Supporters conference.

The Fairtrade Campaign Awards, sponsored by the Co-operative Group, recognise the achievements and creativity of Fairtrade campaigners and supporters during the first half of 2012, including the annual Fairtrade Fortnight campaign. 

We also scooped £600 to be reinvested in our campaign to bring a fair wage to farmers and workers, through purchasing products with the Fairtrade Mark and campaigning against unfair trade rules.

Joanna Milis, competition judge and Head of Campaigns at the Fairtrade Foundation said "It’s a tough task picking winners from the vast amount of inspiring community action for Fairtrade across the UK. Each entry demonstrated the creativity, hard work and vision that epitomises the Fairtrade movement, and continues to bring about a better deal for more farmers and workers through selling their products as Fairtrade.  The winners demonstrated these qualities in abundance, and we are looking forward already to see how they and other groups continue to build the movement for fairer trade in their communities in the coming year and beyond."

[1/4/12] Fairtrade Maltesers on the seafront
Maltesers have been spotted with the Fairtrade Mark on the packets, giving a guarantee that the farmers growing the cocoa beans are getting a fair deal.

To celebrate the new status Fairtrade Eastbourne joined Eastbourne mascot Barnaby the Bee and MP Stephen Lloyd on the seafront to enjoy some of the sweets.

Maltesers are the first Fairtrade product from the Mars company. The cocoa will come from cooperatives in West Africa and this move will contribute over $1 million in annual Fairtrade premiums for investment in community, business and environmental projects.

 "Over 5 billion Maltesers are eaten in the UK each year and I know some chocolate lovers will be worried about any changes to the Maltesers taste, but it's still the same. The only difference is that the producers are now assured sustainable development from a more reliable price." said Matt Wilkinson from Fairtrade Eastbourne.
[1/4/12] Festival Fairtrade photo exhibition finished
For Eastbourne Festival 2012 Fairtrade Eastbourne are presented a photography exhibition in Urban Ground café on Bolton Road for the full 3 weeks.

We've taken over the big wall in this new and popular café to show a selection of prints from Simon Rawles, a photo-journalist who has travelled to meet a wide range of Fairtrade producers, such as tea and vanilla farmers in India, cotton pickers in Mali, coffee workers in Uganda and olive growers in Palestine.

Simon's work has appeared in the Observer Magazine, the Guardian, the Times and the Daily Mirror. His film documentaries have appeared on the BBC and Channel 4 and some can be viewed here on the Guardian website.

His website contains a huge collection of beautiful and remarkable photos from which we chose those in the exhibition.
[1/3/12] '1.4 BILLION REASONS' Presentation
We enjoyed an excellent presentation at the Town Hall this Fairtrade Fortnight (and had a great turn out too!).  Thanks to our presenter Graeme Codrington.

1.4 billion people on our planet live in extreme poverty, living on less than £1 a day for food, water, education, shelter and medical care. The Global Poverty Project's mission is to increase the number and effectiveness of people taking action to see an end to extreme poverty.

Originating in Australia this presentation is traveling the world, inspiring and empowering audiences in its path. Already delivered to over 100,000 people, The Global Poverty Project is not after your money. The presentation explains how your everyday actions - in what you learn, say, buy, give and do - can be connected to the ending of extreme poverty. Small actions in your life can create big opportunities for the world's poorest people - see HERE.
[1/3/11] Bogolan Art coming to Eastbourne Festival
Fairtrade Eastbourne have teamed up with Green's Café, Fairly Covered from Brighton and Eastbourne Festival to bring a installation of 'Bogolan' art to the town.

Bogolan is a traditional West African mud dying technique. Each artwork is handmade from pure cotton coloured with dyes made from the soil, bark and leaves according to traditional recipes.

Promoting Bogolan art in Eastbourne will help to support economic development of Malian villages and West African art.

The Bogolan work was brought to the UK and Sussex by Christine Gent from Fairly Covered. Christine is a Brighton based Fairtrade activist and social enterpriser.

Don't miss the exhibition during Eastbourne Festival on Saturday 30th April at Greens Café, 25 Seaside Road. The exhibition is from 10am to 4pm and Christine will give talks about her work and travels at 12pm and 2pm.

Read more about Fairly Covered here.  And visit Greens Café website here.

[1/3/11] Town Hall flies the Flag for Fairtrade!
Over Fairtrade Fortnight Eastbourne is 'Showing Off its Label' by flaying a Fairtrade cotton flag over the Town Hall, replacing the regular Union Jack.

The Flag is approximately 1 x 2 metres and was made by Fairtrade Eastbourne members using Fairtrade cotton sourced from the Fair Trade Fabric company (www.fairtradefabric.co.uk).

Leader of Eastbourne Borough Council, Councillor David Tutt says, “purchasing fairly traded goods really can make a major difference to some of the worlds poorest communities.” 

Matt Wilkinson, Group Chair of Fairtrade Eastbourne says, “I was thrilled when the Town Hall agreed to fly a Fairtrade cotton flag."

"Cotton could have an enormous positive impact if poor farmers could get a fair price for their produce on the international market.  However, European and American subsidies to their own cotton farmers are squeezing out 10 million West African farmers who rely on cotton as one of their principle exports. That's why the role of Fairtrade is so important."

"Choosing Fairtrade cotton ensures that farmers in India and Africa get a fair deal.  If Eastbourne shoppers choose to wear more Fairtrade cotton it would make a real difference to the lives of poor farmers, their families and communities.”

Meeting the campaigners Stephen Lloyd MP said "Fairtrade is a retail phenomenon that shows no sign of letting up in increasing consumer awareness or trying to make international trade work for the disadvantaged poor."

"We can all make a difference by looking for the Mark and choosing Fairtrade."

Photos of the flag flying and the making of the flag and a short video are uploaded to the Fairtrade Eastbourne Facebook page.

[7/10/10] Calling all coffee lovers!
Which is the BEST Fairtrade instant coffee? We were sitting in a meeting and discussion moved on to the question of who drinks Fairtrade instant coffee? and which do they recommend? We couldn't agree and thought why don't we try to find out?

And so on 11th Sept in the Enterprise Centre in the 'Good and Fair' shop we servd up samples of Fairtrade instant coffee from Cafe Direct, Clipper, Percol, Co-op and Traidcraft and we asked passersby to vote for their favourite.

Fairtrade coffee gets local approval

"We spend a lot of our time encouraging businesses, churches and organisations to switch to Fairtrade, but we didn't agree on which instant coffee was the best." said Fairtrade Eastbourne Chair Matt Wilkinson.

"Instants may not get the coffee lovers all excited but they do serve a purpose in the morning or when you fancy a quick break at work" said Peter Watts from Good and Fair.  "If we can make a difference to Fairtrade producers and get a good tasting coffee then both sides win!"

And the winner on the day was Percol Americano.  "I'm currently in discussions with my suppliers and hope to add this Fairtrade coffee to my shelves in the near future." said Peter.

See more photos on our Facebook page

[6/3/10] Fairtrade Flaskmob
Eastbourne shoppers were greeted by the town's first ever 'Flaskmob' as Fairtrade supporters gathered together in the town centre to toast the end of Fairtrade Fortnight.

Along with two giant inflatable tea mugs with 'Swap your cuppa!' printed on the side, the campaigners handed out samples of Fairtrade tea and each brought a flask of a Fairtrade hot drink to enjoy.

"We wanted to do something eyecatching and out of the ordinary to remind shoppers to look for the Fairtrade Mark." said Matt Wilkinson from Fairtrade Eastbourne.

"We promoted this gathering using our new Facebook Fan page, which is a great way to keep in touch with our supporters."

Fairtrade Eastbourne are campaigning to make Eastbourne a Fairtrade Town and regularly put on stalls, speakers, films and events to raise public and business awareness to the positive impact of Fairtrade.

For more information on this local campaign visit www.fairtradeeastbourne.org.uk

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